Do we still partake in conspicuous consumption of fashion Essay

Do we still partake in rank consumption of counterfeit - Essay ExampleThis essay traces the history of fashion in relation to conspicuous consumption in order to determine if this concept is present in the modern culture and find out the motif behind the use of fashion to display wealth and situation.According to Cassell (2000), conspicuous consumption of fashion is non a new concept because it can be traced back into the ancient tribal times. During this period, the elite inwardly the order displayed various fashions to demonstrate their social class and thus distinguish themselves from the ordinary citizenry. The history of conspicuous consumption and the developments in fashion was very competitive and it is attributed to the modern culture within the consumer society as explained by Woodruffe-Burton (1998). In the French empire, the rule of Louis XIV was characterized by conspicuous consumption of fashion and people showed off their wealth through the clothes they wore. T he concept of conspicuous consumption of fashion is illustrated by the promote of France, Marie Antoinette who had the largest wardrobe in Versailles which was filled with expensive clothing as a status symbol of her ladened and power. Feitelberg (2005) explains that the invention of handbags late in the 18th century clearly shows how fashion is valued in the society as a symbolic tool for status and class. Highly decorated handbags were carried around to strain a certain desired level of prestige and wealthy.Lehnert (2000) assets that the history of fashion reached its peak in the nineteenth century when cloth designs and fashions from France and London were used to separate people according to social classes. Decorative book binding by women in the upper social class was common in the society. A lot of capital was spent by the wealthy on decorative fashion which were colorful with good designs and ostrich feathers existence used to symbolize a higher social status. The devel opment of fashion was parallel to the social status early in the 20th