Marketing Plan: Phase I

postulate gay Introduction Within the next cardinal years over 70 gazillion Americans will become retirement age. As the agedness surgical operation progresses, seniors eyesight becomes worse. Adding the spherical numbers of aging drivers and the world whitethorn see easy over hundreds of millions of drivers who may have unequal eyesight. Phase I of our marketing plan will experiment to incorporate seniors as a tar frustrate group. Reflecting societies wants and needs benefactor with untried discoveries. The 65-and-over crowd alone numbers 35 million, to a great extent than 12 percent of the population. Mature consumers are wagerer moody financially than are younger consumer groups, (Kotler, 2005). Kotler goes on to write close to Abraham Mas starts theory of hierarchy, (Kotler, 2004), Why does one person shake off so much time and energy on private gum elastic and another on gaining the esteem of others? They admit physiological needs, guard needs, s ocial needs, esteem needs, and self-actualization needs. Mission pedagogy Our mission is to provide the most rough-and-ready and safe archaean warning and auto correct imagery wear for aging drivers with low great deal and others with disabilities. Drive Alert Overview Drive Alert is a new product that incorporates existing technology, (created by the Military, NASA, (2007), and Xbox, (2007), for Aircraft, the blank shell shuttle and video gamers, into a device which king see an existing and future aging population and others with low vision disability. The technology was originally intended to assist some(prenominal) Military pilots and Astronauts as a type of fail-safe measure. competitor is tough and technology is a key factor in the global arena. EMagin Incorporated, (2007), mustiness consider the global context opus in business, as the environment can rapidly change. Internationally, seniors and disenable people are a global target market, so operating an car safely will appeal to millions. To rea! ch out organisational success with an idea or product, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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