Poultry meat

Poultry aggregate outturn and welfare in Beijing Consumer views, values and purchase behaviour Maln aim, I would like the study to explore consumer values and attitudes towards the domestic fowl industry and the factors influencing consumer survival and purchase of poultry meat. The report should study the range of consumer views relating to poultry meat with regard to food safety, welfare government agency, country of origin, utilisation of the carcase, taste, labelling, branding and assurance schemes where relevant.Key areas of Interest and objectives To report on the current structure of the poultry meat tot chain ( farm to retail including production volumes, number of producers, the supply chain, volumes sold, import / export To review recent trends in the purchase of poultry meat ( where bought from, volumes, consumption trends, prices, range of products whole birds and portions) Carry out patriarchal research to investigate factors influencing the purchase of poultry meat and the views of consumers relating to Country of originProduction systems ( intensive, muster out range, organic etc) Welfare, assurance schemes, food safety Marketing Mix price, promotion, products, attribute (segmentation and point of sale), Branding, Labelling, Quality taste, colour etc To suggest what changes may take arse In the future for the poultry meat supply chain In BelJlng and Information of value to marketers. Proposed method Primary research Quantitative vision Range of question formats Self-administration SamplingDifferent regions, Large towns, Small towns and villages Cross-section of demographic types Enables resemblance to be made with earlier work I have connect a questionnaire which was used in the UK and I would like similar researcn Delng un e en n BelJlng using tne same questions wnere posslDle so that I may make comparisons. There will of course, be additional questions which are relevant to poultry meat in Beijing which will need to be includ ed ( or questions amended to suit).