Product Failure (Malaysia) Essay

Product chastening unsuccessful person refers to the defer or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of achievement. Product trouble ranges from ill to sell the harvest-time to fracture of the reaping, in the worst cases leaders to personal injury, the province of forensic engineering. The criteria for failure ar heavily bloodsucking on context of affair, and may be relative to a accompaniment observer or belief system. A detail considered to be a failure by one king be considered a victor by another, dissipateicularly in cases of direct competition or a zero-sum game.Similarly, the degree of success or failure in a situation may be differently viewed by distinct observers or participants, much(prenominal) that a situation that one considers to be a failure, another powerfulness consider to be a success, a qualified success or a neutral situation. It may also be difficult or impossible to ascertain whether a s ituation meets criteria for failure or success due to ambiguous or ill-defined definition of those criteria. Finding recyclable and effective criteria, or heuristics, to judge the success or failure of a situation may itself be a signifi bunst task.Failure can be differentially perceived from the viewpoints of the evaluators. A person who is only elicit in the final come out of the closetcome of an activity would consider it to be an outcome Failure if the core issue has not been resolved or a core need is not met. A failure can also be a service failure whereby although the activity is completed successfully, a person may smooth feel dissatisfied if the inherent process is perceived to be be misfortunate expected standard or benchmark. Failure to carry out a taskFailure to perceive Failure to anticipate Fail harvest-feast in local trade In Malaysia, there is a lot of merchandise failure and it just alike numerous to say it one by one, most of them, it did not heretofore off catch the public attention, basically, the public dont even write out the existence of the particular crossway. There is so much factors that can leads to product failure. Failure causes are defects in human body, process, quality, or part application, which are the to a lower placelying cause of the failure or which initiate a process which eads to failure. kind of than the simple description of symptoms that m any(prenominal) product users or process participants might use, the termination failure cause refers to a rather complete description, including the pre-conditions infra which failure occurs, how the involvement was being used, proximate and ultimate/final causes (if cognise), and any subsidiary or resulting failures that result. The term is part of the engineering lexicon, especially of engineers work to test and debug products or processes.Carefully observing and describing failure conditions, identifying whether failures are reproducible or transient, and hypothesizing what combination of conditions and sequence of events led to failure is part of the process of fixing design flaws or improving future iterations. The term may be applied to mechanical systems failure. One of the product/ note that fail in Malaysia is M . Mobile or simply known as M. Mobile is an R&D and energetic communication design community based in Malaysia. M.Mobile is Malaysias first cadre promise manufacturer and is also the worlds first Muslim-owned wandering phone R&D and marketing troupe in a partnership between Malaysia and China. This gild is currently in operation under its parent company, Kosmo Technology Industrial Berhad Type Berhad Founded 2005 Headquarters Kuala Lumpur,Malaysia Key raft Norhamzah Nordin,Chairman Industry Telecommunications Products Mobile phones Website M. Mobile M. mobiles products Factors that leads to this brand failureThe reason why this brand failed in malaysia market because M. mobile cannot adjourn back a better satisf action to the consumer compare to their competitor that are easy established in mobile technology sector such as Nokia, Sony Ericsson , Samsung etc. Promotion (marketing) M. mobile cannot compete with their competitors in term of scathe Features part After gross gross revenue service Promotion M. mobile should down promote their product and brand more aggressively since they enter a market where most of them already loyal to a particular brand, M. obile did not market their product as well as their brand effectively, accordingly they able to capture only few attention from the public, most Malaysian dont even know the existence of the brand. footing Price offered by M. mobile considered less expensive, but somehow, consumer nowadays always cerebrate, even though its not very expensive, but its still money, does it worth the money? instead of taking a risk of acquire the product which they dont really know the background of the company, consumer pick to spend their money on trusted brand for the same hurt or a bit more. Left picture is NOKIA 2690 and on the set picture is M. obile M10, both phone has a pretty similar condition and the price is almost the same(RM300+), most consumer allow for go for NOKIA because they want to countermand risk from buying unestablishrd brand. Features Most M. mobile product is a low end product and it does not offer phase of features compare to their competitors. As we know, consumer nowadays demand for the latest technology, therefore as a mobile phone manufacturer, knowing the consumer needs and want is the main priority in coming up with a new product, most of the product produced by this company does not r distributively consumer expectation who demand for better technology.Quality The quality of the product produced by this company proven not to be as comfortably as the other brands products, the materials they use to rent the product is low in quality, from the mainboard(interior) to the exterior of the phone. After gross revenue service After sales service is the service submitd by the company to the guest of their product, M. mobile does not offer a good after(prenominal) sales service compared to another company like nokia and sony ericsson. It shows that the company do not really think about building a yen and strong relationship with the consumer.How the product could be successful In drift for this brand to be successful, there are so many topics that the company realize to take into account, its not easy becoming a groovy company in consumer eyes, there are several things that the company have to take into consideration especially the strength of the competitors, in order to be successful, a company need to have an advantage that can cut across the competitors strength. This is the reason why R&D very fundamental in coming up with new product. The 1st thing M. obile have to focus on is their promotion, promotion plays an important part in creating a good go for in consumer mind, since theres a lot of well established company in mobile phone sector, M. mobile have to desexualize a huge action in promoting their brand and product. Doing aggressive marketing by keep on promoting the product and brand is the best way to create a good image in consumer mind, of course it result cost a lot, but the retrogress is way better. Psychologically, Its a human nature, the more we hear n see it, the more we favor it, thus it will create the spirit of security towards the product or brand.Price, features and quality are related to each other, this is one of the most important things a company need to think about, they need to know what type of product they want to come out with in term of the products quality level and the variety of it features, therefore they can set the price for the product, The company have to install sure the price is reasonable with the quality and the features of the product or else consumer will favor the competitors, M. obile comes out with one new product called M10 and the price for the product is around rm300+,Nokia as well comes out with a new product which is nokia 2690 and the price is almost the same with M. mobile m10, both model provide almost the same features, but in term of quality, we know nokia is better, consumer will think, why choose m. mobile instead of nokia? M. mobile have to make sure their offer can overcome their competitors offer, therefore consumer will go through the advantage of choosing M. mobiles products. May be it will take some time for M. obile to keep pace with the other established company in term of product quality and technology, but by place a correct price, the company can attract more market and the company will grow. A company have to know how important word of mouth and how dramatic change it can do with the stoop of word of mouth, satisfied guest will tell the others how good the product is, dissatisfied customer will spread the bad things about the product , do not give a high expectation to the consumer because the possibility of acquiring dissatisfied customer is high.After sales service is one of the thing people nowadays always talk about, M. mobile have to make sure they can deliver a good after sales service so that their customer will spread a good deal with the others. It is important for M. mobile building a strong and persistent relationship with the customer because it can create brand loyalty, once customer loyal to the product, they will keep on purchasing the product and set other people into buying the same product. Good after sales service shows that the company really care about their customer and customer loves it when the company cares about their rights.